Understanding your situation
At Ward Williams Financial Services Ltd we believe that we can only offer the best advice to you if we fully understand your circumstances and what you want to achieve. This means that in our meetings, and when we speak to you, we try to get as much information about you as we can. This is not just factual information – we also try and listen carefully not just to what you are saying, but how you are saying it, so that we can match our advice to your specific requirements.
Your views and what you want from your finances are likely to change as your life changes, so we know that it is important that we carry on listening to you so that we can change our advice if required.
Analysis and Design of your strategy
Once we know what you want from your financial planning, we can analyse the information that we have from you and from studying your existing financial situation, policies etc, and then we can design a financial strategy and investment plan that meets your needs.
We also look at your tax situation to ensure that we find the most tax efficient solutions and we pay great attention to your Attitude to Risk and Capacity for Loss to make sure we match our investment recommendations to your risk profile and Capacity for Loss.
Presentation of your recommendation
Our preferred method of communicating our recommendations is through the preparation of a Financial Planning Report. This provides you with a base document from which to look at your current financial position in one place and from which you can make fully informed decisions.
We always try and write in a way that is easily understood and take great care in explaining our recommendations and technical terms, so you are comfortable with our recommendations.
‘ Mr Pocock, a big thank you to yourself and Guy Campbell for the comprehensive financial plan you have both kindly prepared for me. The figures certainly made interesting reading. I appreciate all your efforts and I feel more at ease on future financial matters.’
‘The team at Ward Williams have been fantastic. Cliff has always made me feel confidence that he and the team understand my needs, my situation and where I want to be in the future.’
‘Very pleased with the level of service I receive.’
‘Cliff is always professional and well prepared for the meetings. He provides valuable advice and guidance.’
‘I have always found the advice very helpful and provides considerable reassurance.’
‘I have consistently over a period of years received excellent and balanced guidance. I always considered the advice was in my best interest and this has proven so to be.’
‘I have every confidence in the service and advice provided by the Ward Williams team in respect of financial planning. Their patience and willingness to explain things in "layman's terms" is much appreciated. ’
‘ Your friendly, patient, courteous, professional advice was appreciated far more than you will ever realise.’
‘I consider my adviser team to have a very good understanding of my circumstances and respond very helpfully at all times.’
‘I have always been satisfied with my adviser’s advise. Every detail explained in terms I can understand.’
‘Congratulations on reaching this milestone. Everyone who has been involved with the development of the company will be justly proud of what has been achieved in ten years. Thank you for the commemorative gifts which will be permanent reminders of the occasion.’
‘I wish you an enjoyable and successful evening and congratulations on your 10 years of business. As a personal note I thank you for your expert guidance over the years, this has given me great assurance in my financial security in my now later life.’
‘Thanks for all your advice and help. It has been a great comfort to know you are there to talk to.’
‘Would have no hesitation in recommending WW to anyone.’
‘All I can say is that if I were not happy I would go elsewhere. and I have been with W.W for a long time.’
‘I feel safe in the hands of my advisor.’
‘Everybody at Ward Williams are always so helpful and professional.’
- ‘Happy to recommend further.’
‘Always had clear, concise and useful support from Cliff and his staff.’
‘Jolly fine chaps. Thank you’
Independent Financial Advisers (IFAs) are rightly proud of their Independent status and they are easily identifiable by the IFA logo found in the bottom right-hand corner of this page.
In essence, Independent Financial Advisers have NO TIES with, or any commitments to any of the providers of the arrangements that might be recommended to you. An Independent Adviser is committed and obliged, by nature of his or her regulated status, to give you advice sourced from the whole market and not from a few chosen providers.
We, at Ward Williams Financial Services Ltd, strongly believe that Independent advice is the best advice that you can get. This is the only way you can be sure that the adviser you are dealing with has your best interests in mind when advice is given. It is the only way, also of ensuring that you have the best options available when you come to pay for the advice.
All advisers are personally regulated by the Financial Conduct Authority (FCA) and it is possible for an adviser to be regulated in three ways:
When you receive advice from a Tied Adviser, he or she can only make recommendations that relate to the provider to whom they are tied. This result is that it limits the choice of provider to one. The product recommended will be the product only of that provider and, it will not necessarily be the most suitable/most cost effective/best performing/most flexible. It will just be the product offered by that provider. Many high-street banks, building societies and life insurance companies with direct sales teams operate this way.
A multi-tied adviser has links with more than one company so in theory can offer greater choice. However, there is no guarantee that there is more choice – they may just use different providers for different products – for example, they may use one company for life assurance but a different company for pensions. In this way, and for a particular product, they are similar to a Tied Adviser.
A Tied Adviser matches a client to a product rather than a product to a client.
An Independent Financial Adviser, however, works hard to understand the client, their circumstances, their needs, hopes, fears and dreams. In order to help them, a particular product, such as life assurance, may be suitable. In the case of the IFA, they will then research the whole market to find the, most suitable and most cost effective product undertake from the whole market that best fulfils the clients’ requirements.
All advisers will seek to be remunerated for the work that they do. All advisers have to set out how they are going to charge, and how much they are going to charge in advance of providing advice.
IFAs are the only advisers who MUST give you the option of paying for this advice by way of fee rather than commission. This means that they offer more flexibility on how they charge for their services.×